Yep, despite already having tonnes upon tonnes of things to do in Runescape, Jagex need to throw out fresh bait on a regular basis to this half of the game, so that they don't decide they'd prefer playing WoW.
Half of Runescape?Edit
Yep, and remember, you were once a member of this 50%, so don't call them noob without reason.
After all, you could be hacked one day, and all your skills could be reset.
Oh, you wanted to know how they make up half of the game?
Simples, thousands of RS players are kids or teens, and the kids that come from Miniclip have such a short attention span, they always forget their password. As a result, for every one new kid playing Runescape, 1000 accounts are made. Hence why Runescape is the worlds's largest free-to-play game.